State Aristocracy’s Pakistan – 7: Rs.2 billion spent on Benazir Income Support Program ads in four years
ISLAMABAD: During the last four fiscal years – up until December 2012 – the government has spent more than Rs2 billion on a media campaign for the Benazir Income Support Programme (BISP). BISP Chairperson Farzana Raja shared this information with the National Assembly on Wednesday (January 23) during the question hour session. She said that of the allocated Rs3.6 billion, Rs1.88 billion was spent on the promotion of BISP in electronic media, while Rs555 million was spent on print media. “The purpose of the campaign was to make BISP easy to understand for every Pakistani,” said Raja. The programme’s communication strategy,